Content Marketing

Creating a Personalized Copywriting Campaign

At OCCO, we have highly talented copywriters and technical experts who can help blend topnotch copywriting with your content management tactics to enhance your website’s visibility and a relevant target audience.
From headlines in press releases to call-to-action integrations in your content, we can provide you with highly exclusive content exactly as per your specifications throughout all market and social media channels.

Creating the Right Content with a High Emphasis on your Branding

Customers from all walks of life prefer to engage with or shop with businesses that have a certain personality – an authoritative voice, which shows them they really do know what they are doing and that they know how to take care of their customers. The right piece of content placed at just the right place with the accurate information and relevancy can really help your target audience find what exactly they are looking, how they can get and why they should buy it from you. Content is all about compelling your customer to at least start thinking about what a certain product or service can do for them in the short or long term.

Irrespective of whether you are a B2C or B2B organization, creating a consistent brand voice and maintaining its flow across different digital marketing facets and strategy will help you boast long term relationships with your clients.

Pointing Out the Right Target Audience and Relating to them

Assuming that you will be able to target a specific customer demographic and will try to turn them into sales leads simply by giving the right sales pitch is never going to be enough. It is important to undertake comprehensive research, identifying your niche audience – comparing them with your customer profile level to gauge their affinity similar products and services that you sell. This is what can help you understand what exactly your target audience is looking for and how you can meet their expectations. By interacting with them on a personalized level using quality content, which precisely and exclusively highlight their interests and expectation, will help you rapidly turn them into sales leads.

Content Writing for Media

The format, structure, style and tone of a whitepaper should never be the same as the social media posts on Twitter or Facebook. Based on where your target audience is coming from, there are different sales funnels in place that demand to be catered accordingly. In simpler words, at OCCO, our business consultancy strategists can help maintain a unified body of content, while staying versatile, exclusive, relevant and unique.

Valuable Content Creation with SEO Integrations

The quickest way to promote your website through exclusive content strategies is via organic SEO. Organic SEO is one of the most effective and efficient ways to generate massive sales leads for your business. Content writing that reflects your business and all that you have to offer, combined with the diligent use and placement of important keywords that your target audience uses to search for thing on Google, can help rapidly promote your website on the mega search engine – significantly boosting your online visibility.

Optimized Content for all Manner of Landing Pages

As an online business with a user-friendly and visually appealing e-Commerce website, the last place you want to lose your customers at critical entry-points on your website, which is also known as a landing page. In order to for quick and effective funnel conversion you need to have precise, relevant and attractive content on the landing page. For explain, your landing page needs to accurately, but concisely explain why you are better than the rest, what you can offer to the customer and why they should buy from you. At OCCO, we can do that for you. We can provide you with an intricate and highly relevant content, designed for different landing pages, covering all website entry-points.